Hasta La Creative!

Dear social media pioneers: You have set a high bar for social media marketing, but now brands are catching up. Huge companies like Dell, IBM and PepsiCo have started to discover your once seemingly mysterious strategies and insights, and they are teaching them to thousands of their employees.

As it turns out, these socially engaged employees aren’t just good — they rock. They are 27% more likely to feel optimistic about their company’s future and 20% more likely to stay at their current company, according to a report from LinkedIn and Altimeter Group. In addition, socially engaged companies are 57% more likely to get increased sales leads and 58% more likely to attract talent.

Social pioneers, you have done well setting the stage, and companies are finally realizing that anyone can be a social rock star, too. So they’re raising social armies — aka social businesses where the ethic of social media creates happier employees who discover their own voice, drive increased engagement and co-own the voice of the brand. They are the social marketers of the future.

Continue reading at AdAge.com