May
02
Why, After 20 Years, About.com is Changing its Name to Dotdash
Posted in: Uncategorized
About.com — the 20-year-old general interest site with hundreds of thousands of articles about everything from “The right way to handwash clothes” to “What to do if you hate your in-laws” — has a new mandate, and a new name to to go with it.
The New York-based, IAC-owned company, which actually began as MiningCo.com, is now “Dotdash,” a nod to the company’s history of having a “dot” in its previous names and logos, and a “dash” meant to represent what comes next, said CEO Neil Vogel. The dot and dash also represent the letter “A” in Morse code.
“We wanted to have a nod to our history and acknowledge that we’re a brand new company that’s nothing like we used to be,” Vogel said.
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