May
06
Why Advertisers Should Break Up With Google's 'Time Spent' Measure
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: In the advertising world, Google is the default for almost everything: search, display, video, ad serving, analytics. The products we know as DoubleClick, YouTube, Google Search and Google Analytics are ubiquitous for a reason — they’re damn good. But over time, damn good can turn into average and eventually degrade into bad. For publishers and marketers relying on Google Analytics “time on page” metric, we’ve moved past bad toward just plain wrong.
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