Why Ad Age Next is different this year
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Many of you have attended Next and its forerunner, the Ad Age Digital Conference, for more than a decade. But this year’s Next, Nov. 13 and 14 at New World Stages in New York City, will be different than any of the iterations that came before.
Where we once focused more narrowly on emerging tactics in digital advertising, we recognize that digital now drives innovation everywhere you look. And innovation is both the best kind of marketing and the force that affects every marketer.
So this Next will include a discussion with the creator of a machine that automates the baking of bread, an idea that had to wait years for the technology to catch up. Randall Wilkinson will talk about his journey as an innovator plus the surprising implications for bakers, consumers, customization, retail and even traffic congestion.
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