Jun
25
Why A Milk Bottle Can Be a Powerful Marketing Tool
Posted in: UncategorizedAt the Indianapolis 500 this past Memorial Day weekend, one of the most memorable visuals was winner Ryan Hunter-Reay drinking a bottle of milk.
Sponsors Honda and DHL both used milk-drinking visuals in their congratulatory advertisements. Which I’m sure pleased the American Dairy Association of Indiana and its “Winners drink milk” campaign.
It’s ironic that the Indy 500, billed as The Greatest Spectacle in Racing, counts on a bottle of milk to differentiate it from all the other automobile races in the world.
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