Jun
23
Whose Existential Crisis Is More Severe? Adland's or the Media World's?
Posted in: Uncategorized
A marketer recently tweeted me: “Hey Media Guy, when am I going to stop advertising on TV? Or do you think five years from now we’ll still be tuned in?”
Good questions! My answers: Not only will you still be advertising on TV in five years, but CBS President-CEO Les Moonves, for one, will figure out a way to get you to pay even higher rates for it. And his salary will finally hit the $100 million mark — up from the $66.9 million in compensation he pulled down in 2013, as disclosed in an April regulatory filing.
In other words: Suck it!
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