‘Whopper Detour,’ Burger King’s Masterpiece of Trolling, Wins Direct Grand Prix at Cannes

CANNES, France–Where exactly do you end up when you take a “Whopper Detour”? On stage at the Cannes Lions, apparently. That’s where Burger King and agency FCB New York tonight picked up a Grand Prix in the Direct Lions, along with six gold Lions across two categories. The stunt drove 1.5 million Burger King app…

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