Who Wins In Publicis Groupe's Management Shuffle and Reorg?


Publicis Groupe’s reorganization today signals winners–and a few losers–at the holding company and agency level, and raises some questions about where the group is heading.

By extending Chairman-CEO Maurice Levy’s mandate by almost three more years, until May or June 2017, the group is buying time to groom a successor.

The influential four-man Directoire, or management board, is being replaced immediately by a more international and diverse eight-person Directoire+ that includes for the first time Arthur Sadoun, the rapidly-rising French exec who became global CEO of Publicis Worldwide in October 2013. Mr. Sadoun has been tipped for a while as the likeliest successor to Mr. Levy but lacks the experience to take on the job yet. Now, he has a chance to grow in dual network and holding company roles, under Mr. Levy’s tutelage. Mr. Sadoun may be one of the biggest winners.

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