May
08
Who Had the Better Media Plan? 1-800-Flowers vs. Teleflora
Posted in: Uncategorized
On Sunday, May 10, moms all around the U.S. are treated will be treated to thoughtful gifts, a Hallmark card and perhaps a special lunch out … if only every day were Mother's Day! This Sunday represents an important date on the retail calendar that accounts for some $14 billion in sales. Flowers are by far the most popular gift for moms, purchased by two thirds of those that celebrate. Here, a comparison of two florist delivery services — 1-800-Flowers and Teleflora — to better understand their media strategies in marketing's very own War of the Roses.
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