Nov
23
Who Can Explain the Billion-Dollar ‘Twilight’ Economy? This Guy
Posted in: Uncategorized
Hollywood wasn't exactly blindsided by the weekend box office take of Summit Entertainment's "The Twilight Saga: New Moon" — everybody expected it to do big business — but the numbers are still rather astonishing. For this latest edition of Dumenco's Media People, I've turned to a keen observer of the teen entertainment market to help make sense of the "Twilight" phenomenon and the demographic that powers it: Matthew Rettenmund, founder and editor in chief of Popstar!
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