Hasta La Creative!

Two weeks before the open enrollment deadline for Obamacare closes on March 31, the White House keeps pulling out the big creative guns to promote Healthcare.gov to the younger set. Earlier this week, President Barack Obama subjected himself to Zach Galifianakis’ bumble-headed interviewer from the comedian’s “Between Two Ferns” online series on Funny or Die — a play that led to a 40% jump in traffic to HealthCare.gov.

Today, the Obama administration has turned to celebrities’ moms — and agency Droga5 — to provide another last-minute push. In a new video released on YouTube, the mamas of actor Jonah Hill and musicians Jennifer Lopez, Alicia Keyes and Adam Levine reminisce about their progeny when they were just kids — how gifted they were as little ones, and how much they had to “put up with” as their parents. But one thing no mother should have to worry about, the argument goes, is whether their children’s health will be protected.

“Seriously, do you want your mothers to have a nervous breakdown?” says Sharon Feldstein, Jonah Hill’s mother.

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