Nov
10
White Castle Names Resource Ammirati as Its New Agency
Posted in: Uncategorized
Resource Ammirati has won the White Castle account following a competitive pitch. Rojek Consulting handled the review, which began in July.
The incumbent, Omnicom’s Zimmerman, had handled the fast-food brand’s creative and media efforts since 2009.
Resource, a digital agency headquartered in Columbus, Ohio, acquired New York creative shop Ammirati earlier this year.
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