Whiskey Business: At a chaotic UFC presser, Conor McGregor shills for his new booze brand
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In his inimitable, merrily profane fashion, UFC standout Conor McGregor on Thursday night hijacked a press conference for his upcoming pay-per-view brawl to shill for his new Irish whiskey brand, Proper No. Twelve.
Speaking from the dais at New York’s Radio City Music Hall, the 30-year-old McGregor made use of the crowd of journalists gathered to take in the hoopla surrounding the Dublin fighter’s Oct. 6 bout with UFC lightweight champ Khabib Nurmagomedov to make a case for his spirits venture.
McGregor began his pitch some 10 minutes into the presser, when a momentary lull in the Q&A session presented him with the opportunity to talk up his whiskey. “Proper Twelve! Proper Irish whiskey from a proper Irishman!” McGregor shouted as he leapt to his feet with a 750 ml bottle, while fishing a flask-size 200 ml backup from his jacket pocket. “I almost didn’t get the bottle into the arena! I’d anticipated that they weren’t going to let me in with me big bottle, so I had a little sly bottle brought in!”
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