Which of These Ads is Viral Video’s Tear-Jerker of the Year?


On a fundamental level, advertisers are looking for one thing: an emotional connection with the audience. In other words, did that ad make you laugh or did it make you cry?

Yesterday you got the chance to vote on which funny video is podium-worthy at the Viral Video Awards in April. Now, we want to know what tugged on your heart strings. Whether you call it the most emotional or most moving, these six ads were the biggest tear-jerkers of the year, in our book.

The also happened to be some of the most-watched and passed around, according to our friends at Visible Measures. Some of these have aired on TV as well as the web, like Google’s “Camping,” and three aired during the Super Bowl: Budweiser’s “Clydesdales,” Jeep’s “Whole Again,” and Coke’s “Security Cameras.”

Continue reading at AdAge.com

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