Which is Better: Marshawn Lynch for Skittles or Progressive?
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Marshawn Lynch continues to parlay his media unavailability into brand gigs. The Seattle Seahawks star is appearing in a Progressive video released on Tuesday that comes just a few hours after Skittles released a similar online spot playing on his notorious press shyness.
Both brands are seeking to exploit the fact that today is the Super Bowl media day and questions have lingered on how much Mr. Lynch will cooperate. The Progressive ad (above) also stars ESPN reporter/comedian Kenny Mayne. The insurer plans to convert the video into a 30-second TV ad that will run during programs such as ESPN’s “SportsCenter” and NBC’s “Today” show.
We earlier reported on the Skittles ad and here it is again below. Which do you like better? Let us know on Facebook or Twitter at @adage.
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