Feb
16
Where the Toys Are: What Mattel, Hasbro Plan for ’09
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — This promises to be a year of contradictions in the toy industry. Even as video games and high-tech electronics permeate almost every aisle in the toy store, back-to-basics categories such as board games and building sets are seeing solid growth. It will be a year of playing to kids' demand for digital, even as their parents stage a retreat, both in budget spending and in a nostalgic bid for less-technological days gone by.
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