Jan
02
Where Commerce Media Will Flourish—and Sputter—in 2025
Posted in: UncategorizedThe commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue. That’s expected to continue into 2025, analysts told ADWEEK. But the growth will be at a slower pace than the…
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