Jun
06
When Will Digital Ads Finally Generate a ‘Water-Cooler Moment’?
Posted in: Uncategorized
Christopher Hansen
One of the most common refrains in online advertising is that digital is not a suitable medium for brand advertising. Direct response drives conversions, which is fine, but consumers rarely remember online display ads or speak about them in the same reverential tones reserved for Super Bowl spots or the vintage creative in episodes of “Mad Men.” Even at major events, as in Cannes this month, it’s rare to applaud digital creative.
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