When Two of the Biggest Names in Ad Tech Merge, What Comes Next?

After years of speculation, Taboola and Outbrain, the two largest content recommendation companies, have agreed to tie the knot. And while this appears to be a “once in a lifetime” marriage–of convenience for one, and a necessity for the other–both companies’ main clients (publishers) are sitting in the pews not quite sure what to make…

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