When Tronc and Oath Merge, Should the Combined Company Be Called Troath?
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Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, April 4:
Will you take the oath to get used to Oath, the new name for the combined AOL-Yahoo unit under Verizon? Or will Oath bug you forever and ever, like Tronc? And Oath aside, should Verizon entirely do away with the AOL or Yahoo brands? (Take Ad Age’s poll.) Also, when Tronc and Oath merge, should the combined company be called Troath? Wait, sorry, I’m getting ahead of myself here. Anyway, let’s get started …
1. “President Donald Trump on Monday signed into law a controversial measure repealing online privacy protections established by the Federal Communications Commission under the Obama Administration,” Time’s Katie Reilly reports. “The rules, which would have taken effect in December, required internet service providers — including Comcast, Verizon and AT&T — to obtain permission from customers before sharing personal data like their web-browsing history. The rules were aimed at preventing internet providers from selling that data without permission.”
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