“When, Then – 90 by 5” – PSA on Early Brain Development in Children
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Virginia Public Media teamed up with Richmond-based creative agency Familiar Creatures to launch “When, Then – 90 by 5,” a visually rich campaign and call to action aimed at raising awareness around early brain development for children under 5.
Built on the fact that 90% of the human brain is developed by age 5, this campaign doesn’t just deliver stats—it reframes everyday interactions like reading, singing, and counting as meaningful investments in a child’s future.
CREDITS
Production: Spang TV
Director: Jordan Rodericks
Executive Producer: Melanie Cox
Producer: Kaitlin Scates
Post Production: Maggie Melton
Agency: Familiar Creatures
CD/ CoFounder: Dustin Artz
CD/ CoFounder: Justin Bajan
Producer/ Hana Ballout
Account/ Carey Ely
Creative Team/ Bailey Wood and Claire Casalaspi
Senior Copywriter: Joel Stiling
Art Director: Ellen Veith
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