Jan
30
When Super Bowl Advertisers Compete For the Web, Google Wins
Posted in: Uncategorized
The big game isn’t until Sunday, but for Super Bowl advertisers the first quarter is already over. That’s because increasingly the battle isn’t for the game itself but for the pre- and post-game views on the web, not to mention related spoils such as shares, tweets, likes and comments.
Google won’t say how much revenue it earns connected to the Super Bowl, but safe to say every pre-released ad, teaser and video promo — 55 so far this year — includes a YouTube ad budget.
In this battle for online supremacy Google has found itself in an enviable position: For advertisers, winning the pre- and post- Super Bowl means paying to promote them on YouTube.
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