Jul
22
When STDs Go Up, Condom Prices Come Down, Thanks to This Data-Driven Campaign
Posted in: UncategorizedJust like stocks, STDs are “publicly traded” and can obviously make sex a high-risk activity-which is the key insight driving a new, data-fueled project for condom brand LifesStyles in Australia. The New York office of Agency FCB/Six has developed a stock market-inspired campaign platform called “Publicly Traded,” a website that uses real-time Australian search engine…
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