Jun
23
When it Comes to Ad Towns, Don't Mess With Austin, Texas
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Whatever hipster hub Portland, Ore., might claim, Austin, Texas, is the original “keep it weird” city. But like Portland, the city’s advertising and tech scene is on the rise. No longer considered a second-tier market, Austin is home to acclaimed national agencies like Omnicom’s GSD&M and big-name brands such as Dell and Whole Foods.
The city hosts major events like SXSW and SXSW Interactive that bring marketers and talent to the area, and the laid-back, creative atmosphere keeps them there.
“It’s got great dining, great music, and a vibrant culture translates into the workplace and the community,” said Duff Stewart, CEO of GSD&M.
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