When Football TV Ratings Decline, Go Programmatic

The popularity of the National Football League (NFL) has grown in recent years, expanding across platforms, apps, discussion boards and online games, creating new and deeper forms of engagement among fans. At the same time, live NFL game ratings on linear television have declined, as they have for many major sports. How, then, can advertisers…

No Responses to “When Football TV Ratings Decline, Go Programmatic”

Post a Comment