Feb
07
When Does the Sh*t Hit the (Fake) Fans for Brands?
Posted in: Uncategorized
We do and we do and we do for B- and C-list celebrities, and this is the thanks we get?
It’s a bit sad and demoralizing to think about it, but thanks to a New York Times investigation published last week, we now know that a wide range of would-be social media stars, talking heads, “influencers” and other assorted fame whores are less popular than they would have us believe.
The Times got its hands on the records of an “obscure American company named Devumi that has collected millions of dollars in a shadowy global marketplace for social media fraud”supplying thousands and even hundreds of thousands of fake (bot) followers to individual customers who wanted to pretend to be big deals on Twitter.
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