When Country Wasn't Cool
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Country music has a perception problem. Conventional wisdom is that it’s an advertising backwater of low-income Luddites from C and D counties. Perhaps country crooner David Allan Coe put it best when he sang that the perfect country and western song has lyrics about “mama, trains, trucks, prison or getting drunk.”
Those are the stereotypes that the Country Music Association was out to quash last week with a cowboy boot camp for advertisers that drew marketers from companies you might expect would be drawn to the genreCabela’s, Mack Trucks, Anheuser-Busch’s Natural Light and Pilot Flying Jbut also some outliers like Aflac, Comcast, U.S. Bank, Unilever and the U.S. Olympic Committee.
“There will be a lot of surprises when you see the numbers,” Damon Whiteside, CMO at the CMA, told the 32 attendees.
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