WhatsApp Gives Mark Zuckerberg Second Shot to Stick to His Principles
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For years, Mark Zuckerberg was outspoken about his feeling that people don’t want advertising in their social networks. He fought long and hard to keep ads out of Facebook feeds. That ended when the company went public. Being a public company and defender of digital principles have not gone hand in hand.
Hence, with ads crowding their pages, young people are abandoning Facebook in droves, and older people whine about how much they can’t stand Facebook’s manipulation of their feeds.
As for brands, they originally thought that Facebook would change everything, offering a direct, one-to-one conversational relationship with customers, for free. But there ain’t no free lunch. Facebook owns your sandwich. A few years ago, a brand’s Facebook post would be seen by the majority of its followers; today that number is maybe 10%.
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