What's Next for Cannes in 2015: More Categories — or Less?
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Another Cannes, another category. As the sprawling event wrapped up last week, the Cannes Lions International Festival of Creativity was already looking at what’s next: possibly adding a data category in 2015.
“We’re very seriously considering it,” said Cannes Lions CEO Philip Thomas. “We’re talking to people about whether they believe there’s something in data and analytics and customer insight that’s building a bridge to great ideas. The industry is telling us it’s an important element,” he said. “The question is: Can data drive creativity?”
The industry seems to be clamoring for more categories while complaining that the existing 17 are too many. The festival encourages agencies to enter everything everywhere — resulting, for example, in McCann Melbourne’s “Dumb Ways to Die” winning five Grand Prix last year and Intel/Toshiba scooping up three.
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