Hasta La Creative!

Background music in stores isn’t new, but PetSmart has added a twist — music for pets.

The pet retailer has commissioned Mood Media to provide background music not just in its stores, but also at its in-store PetsHotel boarding facilities to help reduce anxiety among dogs and cats being dropped off.

The decision to add music was based on feedback from “pet parents,” said Shane McCall, VP-store design and visual merchandise for PetSmart, in a statement. “We’re confident Mood’s unique and customized music programs will further enhance the customer — and pet — experience,” he said.

Continue reading at AdAge.com