What’s Made in the USA and Selling Online in China?
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Every month, the U.S. sells thousands of containers of pork to China much of it byproducts like stomachs, tongues and feet, which might wind up in soups in factory cafeterias. Nobody realizes where that meat comes from (and for the made-in-the-USA brand, that’s surely for the best.)
American meat exporters recently had an idea: Why not build the U.S. pork brand in China by selling more of the choice cuts? And why not do it with a splashy promotion via e-commerce giant Alibaba?
Last month, a week-long promotion opened the U.S. pork site on Alibaba’s Tmall, a giant online marketplace. A Hong Kong celebrity chef, as well as the chef of the U.S. ambassador to China, offered recipes. The site also featured cute pig cartoons and images of rippling American flags.
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