Sep
30
What's Going On With This Whole 'YouTube Stars' Phenomenon, Anyway?
Posted in: Uncategorized
In the current issue of Advertising Age, you’ll find a piece titled “YouTube Stars You May Not Know — But Should.” I was tipped off to the existence of this story by me (I wrote it up based on suggestions from colleagues).
Having watched countless hours of YouTube videos while trying to help decide the handful of rising stars we’d end up highlighting, I think I’ve gained some insight into what, exactly, is going on with this whole “YouTube stars” phenomenon. Namely:
These are truly mainstream stars
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