Hasta La Creative!

On most workdays Lauren Fleischer is a typical consumer packaged goods marketer, guiding products like Sour Patch Kids as the senior associate brand manager for candy at Mondelez International. But on Fridays, she takes a sharp turn into the tech world, overseeing a startup called Prankstr, a digital tool that allows users to pull elaborate pranks on social media.

The project is one of the first programs launched by Mondelez’s “Mobile Futures” initiative, which pairs brand executives with a venture-development firm in an attempt to infuse a more entrepreneurial attitude at the company, whose brands include Oreo and Nabisco.

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