What's a Data Guy Like Me Doing in a Place Like Cannes?
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I’ve worked in advertising for about a decade, but I’ve never been part of the annual migration of media and marketing executives to the south of France. This year will be my first time at Cannes.
It wasn’t for lack of interest that I didn’t go. Prior to last summer, when LinkedIn bought my company, Bizo, I was heads down for six years thinking about b-to-b marketing and building my business from the ground up. With startups, you’re always careful with your dollars, and trips to the south coast of France didn’t seem prudent.
From my relatively short time at LinkedIn I have learned that Cannes has become incredibly important for product executives like me — both as a place to share ideas and challenge your thinking and, of course, as a venue to take meetings with brand and agency representatives from around the world. Both within the ad industry and without, Cannes is widely thought of as a stylish showcase for extraordinary creative work, with some yachting and ros drinking thrown into the mix. But that’s not the real reason to go.
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