What You’ll Learn at Ad Age’s 2013 Small Agency Conference
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The annual Small Agency Conference and Awards Show, to be held in Portland, Oregon, is just over one month away. So it’s the perfect time for a preview of the event program, which will feature a mix of the inspirational and practical, in addition to a special keynote from Wieden & Kennedycofounder, Dan Wieden.
We kick off the day with the NHL Exec VP-Marketing Brian Jennings, who will talk about the league’s latest marketing efforts and the challenge to reinvigorate a passionate but less-than-pleased fan base after a lockout that shortened the most recent season by almost fifty percent.
How do you infuse creative energy into the banking category, one consumers typically find almost as frustrating as air travel? By reinventing it, of course. Lani Hayward, exec VP-creative strategies at Portland’s own Umpqua Bank, will talk about the company’s creative mission and a philosophy that takes inspiration for its branches from the likes of coffee shops and museums.
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