Apr
27
What You Need to Know About China’s Rapidly Growing BlueFocus
Posted in: Uncategorized
BlueFocus has huge ambitions. It aims to increase its revenue tenfold within 10 years. The company also wants 33% of its business by then to come from outside China.
“They’re not looking to become WPP overnight. They’re looking for the right investments around the world to expand their capabilities,” said Greg Paull, Hong Kong-based principal of agency-management consultancy R3 Worldwide.
About half the company’s business today is digital, and BlueFocus hopes to expand that to two-thirds. It has a broad vision of what that means, and it includes social media, big data and e-commerce. The company last year rebranded its flagship agency, BlueFocus PR Consulting, as BlueDigital; the PR agency ranks No. 9 in the world.
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