What WPP's board should do next: 10 prescriptions for business after Sorrell
Posted in: Uncategorized
It’s been just over a week since WPP CEO Martin Sorrell stepped down from the world’s largest advertising holding company following an internal investigation into an unspecified misconduct allegation, and the industry is still buzzing about what will happen next.
Mark Read, CEO at Wunderman and WPP Digital, and Andrew Scott, WPP’s corporate development director and chief operating officer for Europe, have been named chief operating officers, reporting to WPP Chairman Roberto Quarta until a new CEO is appointed.
But beyond succession plans, the holding company has big decisions to make about its futurewith analysts speculating WPP will explore new business models or sell off assets in attempts to focus. Meanwhile, Ford has placed its global creative into review, putting WPP on the defensive on one of its most important accounts.
Post a Comment