Sep
28
What Will Measurement Look Like in 2025? Nielsen Makes Its Prediction
Posted in: Uncategorized
The TV industry still hasn’t completely figured out how to measure audiences in 2016, but that didn’t stop Nielsen from using the Advertising Week stage to make predictions about what measurement will look like in 2025.
While technology and ad models will continue to evolve, reach and age and gender demographics will continue to be the core of audience measurement, Megan Clarken, president-product leadership, Nielsen, argued during an Advertising Week panel on Tuesday.
Age and gender will always matter because they have a “known universe” that allow for the calculation of the total market share, Ms. Clarken said.
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