What U.S. Brands Are Most at Risk From a Possible China Trade War?
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U.S. companies need to prepare for greater tension between the Trump administration and China. U.S. Commerce Secretary Wilbur Ross opened high-level economic talks on July 19 by scolding China over its trade surplus. That doesn’t necessarily signal a trade war is imminent — the two countries have come through other rocky patches since Donald Trump became U.S. president. Still, Trump is weighing whether to restrict imports of Chinese steel and aluminum, a move that could prompt retaliation from President Xi Jinping. Such tit-for-tat actions could lead to a Chinese backlash against American businesses. The following are among those most at risk:
1. Hollywood
The movie studios want more access to China, where foreign releases accounted for 61% of box office sales in the first half of 2017. China allows about three dozen foreign films to be imported on a revenue-sharing basis — with the studio only getting 25%. Hollywood wants a higher number of imports and better revenue splits. Negotiations are ongoing, and the U.S. could take China to the World Trade Organization if the two sides don’t reach an agreement by the start of 2018.
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