Nov
18
What to call it when a campaign goes rogue viral?
Posted in: Uncategorized What should we call campaigns that go "bad viral"
( surveys)
In response to the recent Motrin dust-up we'd like to mint an official phrase for campaigns that go viral the wrong way. You may also suggest alternatives in the comments. It should be noted that l'm conviced we're all going to be done in by a global pandemic anyway so, really, this is oddly cathartic for me.
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