Feb 06

What Tide’s Super Bowl Success Can Teach Brands About Social Media Strategy

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Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i’s real-time tweet heard ’round the world, brands are reassessing the value of maintaining an always-on social media presence, responding to competitors and desperately seeking the next Big Game “Oreo moment.” “Every…

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