What the Modern Internet Means for Advertisers
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The internet is undergoing a dramatic visual and structural shift. Examples of the modern internet are all around us. Stalwart media properties like Yahoo! and CNN have completely revamped their site design to center around a news feed, social platforms have committed to feed-based monetization strategies, and modern sites like Medium and Branch have succeeded by offering immediate and intuitive options for the right users at the right time.
The modern internet is driven by design. Despite the incredibly intricate algorithms required, the goal is to create sites and applications that are devoid of clutter and complication. Jack Dorsey, CEO of Square and creator of Twitter, uses the Golden Gate Bridge to explain this dichotomy: “We see the bridge as like this perfect intersection between art and engineering. It has pure utility, in that people commute on it every single day. When people come to Twitter and they want to express something in the world, the technology fades away. It’s them writing a simple message and them knowing that people are going to see it.”
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