Apr
07
What Shaky Economy? Hispanic Nets Bet Ad Growth Will Continue
Posted in: Uncategorized
NEW YORK (AdAge.com) — This year there will be new faces in the Hispanic TV upfront, including young channels Mega TV and V-me, and a few absentees, such as No. 2 Spanish-language network Telemundo. Then there's market leader Univision, roaring into the upfront to lure marketers in a shaky economy with the confident theme "Univision equals your growth engine."
Post a Comment