Oct
09
What Really Makes a Digital Ad 'Premium?'
Posted in: Uncategorized
The definition of “premium” depends on whom you ask.
For some, premium simply means quality inventory — ads appearing on well-known, brand-safe websites, ideally on home pages and “above the fold.”
For others, it’s all about a compelling creative format that grabs attention and engages audiences (no banners or buttons need apply).
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