May
20
What Marketers Need to Know About Filming Spots Abroad
Posted in: Uncategorized
When you’ve never eaten a s’more before, it shows.
This is among the lessons Hershey Co. Senior Manager-Global Advertising Services Ari Ben-Canaan has learned about global production. This one came from a small town in Canada where people didn’t know how to properly handle s’mores for a Hershey TV commercial until taught.
He was among executives who revealed tricks and pitfalls of global commercial production during a workshop at the recent Association of National Advertisers Advertising Financial Management Conference. A big takeaway: Despite the savings that has spurred global production, there are enough major drawbacks that some production may actually be returning to the U.S.
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