Jan
19
What Marketers Can Learn From Software Companies
Posted in: Uncategorized
To me, the crafts of marketing and software are starting to look alike. I'm fascinated to witness how organizations handle the increasing speed and complexity required to launch a campaign. As we watch time and cost trends curve up, it's easy to freak out. Our precious concepts seem in danger of collapsing under the operational burden of too many moving parts on too many screens. Our friends in the software field had this same freak-out in the '90s and they came through it OK, but transformed. I see lessons.
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