Sep
29
What marketers can learn from Deadmau5's brandjacking antics
Posted in: UncategorizedCanadian DJ Deadmau5 has earned a reputation as a troublemaker, rubbing up Ferrari and Disney the wrong way by exploiting their brand icons, writes Iain Connor, partner at legal firm Pinsent Masons. Their attempts to regain control look stuffy – and other brands should take note.
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