Oct
25
What Johnson & Johnson’s Account Shift Means for MDC Partners, WPP and the Industry
Posted in: UncategorizedEarlier this week, Johnson & Johnson sent its U.S. consumer health business, which comprises Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman to MDC Partners’ Doner. As a result of the decision, WPP closed The Neighborhood, the dedicated unit the company created to service the Johnson & Johnson U.S. consumer business last year. WPP continues…
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