May
12
What Is the Optimal Marketing Mix of Linear TV, Streaming Services, TikTok?
Posted in: UncategorizedCan linear television, streaming services and TikTok coexist? The answer is yes, according to new research commissioned by the latter. TikTok found that people are not only spending less time watching linear TV, but 90% of them are typically multitasking while watching, with 53% doing so every time or almost every time. The video creation…
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