What Instagram's New Formats May Mean for Marketers
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Instagram is breaking outside the box.
After years of limiting photos and videos to the square format, Instagram announced on Thursday that people will be able to post photos and videos shot in landscape and portrait mode — aka the formats available on roughly every other major social network except Vine.
The support of new formats isn’t necessarily groundbreaking. Nearly one out of every five photos and videos posted to Instagram don’t adhere to the Instagram-mandated square format, according to a company blog post. And other major social networks already support horizontal photos and vertical videos, if not both. But Instagram’s adoption of these new formats could lead to a foundational shift in the way that brands use the Facebook-owned photo sharing service.
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